Traditional medias are dead?

Recently Facebook has been on TV and in press, ironic as lately people have said or insisted (Andy Fowler mentions this is his 'Putting brands in peoples hands' talk) that traditional medias are less effective and therefore being used less! This topic was also touched upon in Creative Reviews March 2015 editorial in 'The New Face of TV' piece. This article addressed the issue of subscription streaming contributing to the possible extinction of traditional medias, mainly TV advertising.

http://www.ipa.co.uk/Page/creatives-channel#.VPwqjkvxbwI
http://www.creativereview.co.uk/cr-blog/2015/february/cr-march-2015
http://www.thedrum.com/news/2015/03/01/ad-day-facebook-launches-first-uk-tv-ads