Creativity makes connections, questions the norm, problems solves, communicates, collaborates and innovates. According the Banaji et al there are nine rhetorics of creativity:
- Creative Genius
- Democratic & political creativity
- Ubiquitous creativity
- Creativity for social good
- Creativity as economic imperative
- Play and creativity (can you play without being creative, can you be creative without playing)
- Creativity and cognition
- The creative affordances of technology
- The creative classroom
All of these rhetorics are vital to the creative practice, one of the oldest rhetorics is that of Creative Genius, this is a theory from the romantic period that believes creativity comes from within, it is an emotion that is expressed, however this theory contradicts Platos theory that all art is imitation. Plato states that art is an illusion, a copy of a Form. He believes that creativity is merely a technical skill.
Creativity for social good is imperative for larger corporations that comply to their corporate social responsibility. This is where a company must take responsibility for the companies effects on the environment. An example of this is Coca cola's 'Eco-friendly' billboards.
This billboard is on the side of a busy road and consists mainly of living plants, which absorb carbon dioxide. If other large businesses also incorporated 'green billboards' within their advertising campaigns imagine how much this could help the environment and our atmosphere.
Bibliography http://www.thisiscolossal.com/2012/08/green-pedestrian-crossing-in-china-creates-leaves-from-footprints/
Bibliography http://www.thisiscolossal.com/2012/08/green-pedestrian-crossing-in-china-creates-leaves-from-footprints/
No comments:
Post a Comment